-Boost Your Blog Buzz
There are reportedly more than 346 million people worldwide who read blogs (ComScore). But just having a blog does not guarantee people are reading it. Register your blog with popular directories
Have your newest blog posts appear on your LinkedIn Profile and Facebook status with links back to the blog Read top blogs in your industry, and then post comments with helpful information and links back to your own blog or Web site.
-Social Media
Social media can be a great way to get the word out about your company or product. It helps to create exposure and interest from the community. Did you know Facebook has more than 200 million users? Facebook allows you to create free fan pages about your business. LinkedIn is a professional network that includes allowing companies to create profiles. Manage your social networking presence and engage in consistent participation with your connections. Nutshell Mail is a service that brings users a summary of their social network updates to their inbox in a single email delivered to them on their schedule.
-Monitor Your Cyberspace Presence
We have all heard of “Google-ing” someone or something… Keep an active eye on what is posted on the Internet about you and your business. Assume that your clients and prospects are in the know about what iss out there. Searching your name on Google and Twitter can tell you several important things:
What people are saying about your business
Whether your work is being used without your permission
Whether someone else is using your personal or business name
-Be consistent with your online message and branding
Coordinate and integrate marketing communications tools within your business. By doing this, the business’s brand message will be consistent in all possibilities. Integrating communications helps eliminate confusion from the consumer and builds brand strength. All advertising media selections, creative designs, and public relations efforts should strive to match the message, media, and audience, so the right person sees and/or hears the advertisement or marketing piece and can recognize the business and its brand consistency.
-Apply Search Engine Optimization (SEO) to your Web site
SEO is a great way to increase your online revenue stream. SEO allows you to: Develop and arrange your site’s content and navigation to be fully optimized Drive more traffic to your Web site Maximize your Internet exposure
-Enhance your site’s viewership with Pay-per-click (PPC) marketing
Before implementing your PPC campaign, research traffic patterns for keywords as well as the bid prices for those terms so you can effectively plan and budget your campaign. Track your best performing ads to determine what is leading to the highest volume of traffic to your Web site bringing revenue to your business. PPC can be an incredibly cost effective tool if properly managed. Consider hiring an expert to manage the campaign, design optimized landing pages for your ads, and track metrics.

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As with any difficult undertaking, it is important to have the right mindset as you begin deciding on an Internet Marketing home business. There are two very important Internet marketing facts you need to keep in mind. The first is there are thousands of on line home business programs. Not every online home business is right for everyone. Make sure you are clear on what is required of you and how each program rewards you. The second point to keep in mind is the online home business program you select will become the style for your business. You must take the time to learn how the program works in order to focus your efforts and make the kind of money you want to make. Another area that needs great consideration is your commitment. A lot of people do not think about this enough. They just think they can skate by and learn how to do business on the Internet as they feel like it. This is the furthest thing from the truth. Internet marketing is difficult and competitive, and it must be treated that way. Anything less will result in failure. A great way for new marketers to stay focused on their business in all the right ways is setting goals. Having goals is a practice that goes hand in hand with your commitment level. A lot of people talk about goals being important, but I don’t think everyone understands how important goals really are. Their lack of understanding is fine with me. The only people who have to understand the importance are the people who want to really succeed in business, and if they don’t want to succeed competition will be less fierce. Long term goals are important. You have to know where you are going to map out a way to get there. Do you want to supplement your income, or do you want to replace it all together? Once you answer that question you can decide what you need to make it happen. Your short term goals will be your road maps and street signs along the way. Things like what you need to learn to do this month, or how many web pages you need built by next week. These types of small goals will help to keep you moving forward and being as productive as possible. Having goals and completing them are two different things. I know as well as anyone how hard it is to initially get into the routine of setting a goal and seeing it through to the end. For some, like myself, it is an uphill battle with almost no regard to the goals set. This can be caused by any number of scenarios, but at the end of the day the only thing that matters is what you accomplished. For this reason I want to give you my two favorite methods of both remembering to set goals and remembering to do what it takes to complete the tasks.

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Bringing a product or service to the market requires much more than simply designing the product/service for public consumption. The best products in the world may deliver the worst results if it is not brought to the market in an effective and accepted manner. But what is the best method to approach a market space, and how to position a product to target the correct demographcis? The best and most successful advertising firms have learned to expect success with less than 50% of their marketing programs, leaving the majority of products sitting on shelves or in warehouses collecting dust. Despite the numbers, there are two rules that must be followed to help increase the chances for success.

Clearly define the target audience-There are few products that have true universal interest. Most are niche focused; some covering multiple niches and some just a single niche. Before manufacturing begins, I suggest that the target consumer be clearly identified. Once this is complete, the product needs to fill a need or desire for this specific consumer. If in the target market identification process, the target consumer is selected incorrectly, even the best designed advertising efforts will fall short. Why? We live in a time where we have access to a seemingly endless supply of products/services, and we are flooded with sources of information about these products. Imagine that the “mind of interest” of a consumer is like a keyhole that only allows in information that fits the keyhole.

Each commercial, email, direct mail letter, advertisement, or “word of mouth testimonials” that tries to get through are filtered out and not allowed access to the consumer’s”mind.” Unless, of course, they fit. This is what I call “selection by necessity.” Without this acquired filtering mechanism, we would be flooded with “interesting products” and be crippled with choices. The consumer must block out the vast majority of information in order to maintain sanity.

Effective target selection clearly defines the target consumer and fully understands their buying habits, assumed needs and interests, and comfort price points. Universal Products that attempt the simple “market blast” techniques often have a response rate of well under 1%. These advertising approaches are dependent on mass advertising methods like direct mail, national commercial advertising, and email blasts. The issue is that the typical consumer receives four to five pieces of “junk mail” per day, tunes out most commercials, and has SPAM blocking software to filter out unsolicited emails. Blast Marketing understands this, and needs to position its price point to a level that allows such a low response rate and still delivers profit. For some products/services, this works. But for the vast majority, it fails. As a Direct Response Marketer, I have seen first hand the ramifications of poor consumer identification as well as proper target marketing. Many businesses are quick to blame the advertising agency when a product fails to deliver the results, but more often than not, it is not the advertising itself but the incorrect market identification that is to blame.

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One of the first rules to be aware of is repeat exposure. It is a well-established fact that it takes between five to seven viewings of an advert before a consumer takes it in, reads it, and acts upon it. Fewer than 5 appearances and your advert will quickly be forgotten. If you’ve paid a huge sum of money for a full-page advertisement in your local paper, having it line the hamster’s cage isn’t really going to do your business much good.

On this basis, it is plain to see that it is not necessarily size and quality that matters, but frequency. Clearly, there is a balance between the two, but it is often of more benefit to focus on getting your advert out there as often as possible rather than going all out for a single one-off assault. This also means that you will need to consider other ways of getting your business name out into the world for people to see and take on board. How you achieve this will partly depend upon your business, but rather than spending a fortune on a large-scale glossy advert, think about other offline advertising methods available to your business which cost relatively less, that you can do more often.

For example, in addition to small newspaper adverts, have you thought about sponsoring the local schools’ productions? For a relatively small donation you may be able to ensure that your business name and details are printed inside every single program handed to parents of children at the school. It is often unlikely that these programs will line hamster cages or be used in the next paper-mache adventure – and if the parents in question have little darlings taking part in the production, you can be sure that the program will be kept very safe and admired regularly. This is a simple way to generate good exposure, and by sponsoring a school, you create a very positive brand image too.

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