It seems simple, you buy either a plasma or LCD television, take it to the office plug it in and away you go. This is fine for home, but this is were the similarities end. But dynamic signage in the business environment is exponentially more complicated for a number of reasons.

The Content Strategy has to be tackled right from the beginning, so all content has to be unique and with new, fresh content.

Content needs throughout the network or business will vary, as you can appreciate the difference in content created for a 32″ display in landscape orientation is totally different to content for a 42″ display in portrait orientation. The larger the digital network the greater the requirement for engaging content.

Different business disciplines are in use, some think dynamic signage is an IT related project on the other hand it could be labelled as a marketing project, so all the relevant departments have to create a super team to create the ultimate in content.

Dynamic Signage Connectivity, wired or wireless? This is how all the screens in the network are to be connected, one of the most popular ways to connect the screens is to create a hard wired system, similar to a Local Area Network for computers. The screens are all connected with Category 5e cables and have access to the Internet. Others can use wireless connectivity via WIFI wireless connections.

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With the technology march on, the advancements are almost unbelievable, who would have thought 6 years ago we would be able to surf the internet on our mobile phones? Here are 5 simple steps to ensure your solution is a success.

Digital signage is all about engaging with customers, we engage with customers when we text, email and join on-line communities. Now you will be able to take this technology to the next level.

SMS.

Do you know anyone who does not own a mobile phone? I bet the answer is a resounding NO! As a result of most people carrying a mobile or cell phone every where they go, this allows small businesses to use SMS messaging to communicate and engage with potential customers.

A good example would be if you were in a restaurant waiting for someone and the digital signage owner presents a trivia game that is SMS or text based, so that you can play it on your mobile phone, the customer can win prizes at the restaurant, this builds a sound relationship as the customer appreciates the good will and enjoys the experience, as the perceived waiting time is reduced.

Mobile Email.

With the use of mobile and smart phones being configured to accept emails, this is another excellent way to engage with potential customers. One of the easiest and most successful methods of engaging with customers is to display, “Want to join in? Just email us now at (email address), once the customer sends the email the digital signage company can then send them offers that are appropriate, this is what I did and I receive an email every month with a new menu for a particular Spanish restaurant in the UK with discounts on specific days, guess what? I use it almost every month!

On-line Communities.

With these on-line communities growing on a daily basis, the likes of Twitter, Bebo and Facebook have hundreds of thousands if not millions of members that could be interested in your product or service.

For example a restaurant if targeting families, could discuss baby feeding and then members of the group would know they can go for a meal without worrying if other customers are going to disapprove of them feeding their child whilst dinning.

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