The lives of people around us have been revolutionized by the internet, changing our business and marketing strategies. Marketing is not limited to internet marketing. There are other marketing avenues like print and digital marketing. Since each business is exclusive and requires unique plans, at the end of the day to remain profitable you should think of combining these three marketing mediums, by balancing their good and bad elements. On the internet, marketing through search engine has been proved to be inexpensive, when compared to the traditional print marketing or direct mail marketing. If your website finds a place in the main page of search engines you are likely to be assured of increased web traffic. Thus by optimizing search engines, through keywords you can generate traffic, build links and turn partly this traffic into customer base. Remember, a person searching through keywords is a potential customer. This driving of traffic towards your website is the best part of internet marketing, but the bad part is that all the traffic doesn’t mean buyers. Print media which has been the backbone of US marketing and economy for long time has been gradually taken over by the internet marketing. Postal departments in US have been reporting loss of revenue in recent years, as people move from mailing to electronic communication. Moreover in the traditional print marketing, there are costs involved like paper, envelopes, postages etc., which is certainly much more than that of internet.. In the traditional marketing sphere, there are some things which continue to attract us, which are being utilized by the traditional marketing people. The tussle between traditional and internet marketing isn’t limited to the cost factor, even as some people still find direct mailing is a better option. Everyone to his/her own choice! When asked which indeed the best marketing medium is, you should say a good mixture of all these mediums is the best. Such a combination should form part of our marketing plans. Considering we are catering to different groups, you should plan your marketing strategy accordingly. If your business is wholly localized, you may not need internet marketing at all, because you are not interested in world market. Instead you will do well to build you local base through print media like direct mailing. But if you expand into a retailer of goods, you can opt for internet marketing, which will then become inexpensive. But you would by now know that whatever the marketing media you choose, the strategies remain the same. You can build clientele only by getting people to visit your facility, whether it is a website or a localized outlet.

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Good sense, and good manners should prevail on the Internet, just as in any aspect of promoting your online business. There are 6 points of etiquette you should consider to make sure you are doing business the right way. The most basic rule of etiquette that applies to email is: acquire permission! You need to receive the recipients’ permission to send them email. When mailing an invitation or “sample” message for the first time, at the very least you have to introduce your email with the reason you are mailing it, how come they were chosen to receive it, and the promise to withdraw them from the subscriber base upon asking. Include “opt in” and “opt out” capabilities — with distinctly outlined features — in each email you send. And if someone does opt out, etiquette necessitates that you honor that decision and not email him or her again. And in all likelihood the most talked about — and most misused — rule of email etiquette is “No Spam!” Sending out bulk emails to lists of people you’re not acquainted with, have never done business with you, or have never chose in to receive it is the biggest internet taboo now. Use of online special interest discussion groups may be a very effective technique to attract attention to your business or product, but etiquette requires that you abide by the rules and only advertise in a subtle and unobjectionable manner. Be genuine and take part in chat rooms, newsgroups and forums that are affiliated to your business, product or service. Offer actual advice supported by your particular knowledge or experience. Be courteous, answer questions directly, and use traditional, polite introductions and language. When you post a message, make certain you add your “signature” (a “block” of preformatted contact info: your name, business name, address, phone, email, with a line asking for people to visit your website) at the end. This is a perfectly accepted technique to introduce your business to the group. Post on a regular basis and in a professional manner, and you’ll before long begin getting enquiries about your company and attracting group members to your site. Be honest and straightforward with all the information you give about your business. Make sure to supply enough contact information so that you will be able to be reached and the ad reader feels convinced you are “legit.” Etiquette advises that you not try to jampack every detail about your company or product into one ad, but instead use it as a “teaser,” inviting visitors to your website for additional information. Be descriptive enough to address a need or appeal to an emotion. And avoid using excessive abbreviations just to cut back on the per word rate. You may reduce your expense, but readers might not understand your abbreviations.

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