This is the age of digital printing and in more ways than one, it has changed the face of print advertising. More than ever before, businesses can now opt for personalized digital printing to maximize the effectiveness of their marketing and promotion campaigns. This basically refers to reproduction of any digital image on photo paper or any other printing surface. The popularity of digital-printing is because it enhances customization for print advertising. Digital printing is also known as VDP or variable data printing as it enables you to change the data or text, graphics etc during the process of printing. Till a few years back, offset lithography was considered as the most viable option for high value commercial printing. Businesses had to opt for offset lithography for all their printing needs whether it was for printing decals, stickers, labels or promotional posters. But the biggest disadvantage of offset printing is the cost and the time taken. In order to print using a offset machine, a print image has to be created on a plate, which is then transferred to a rubber blanket and is finally printed on the printing surface. This is a time-consuming affair and if you change the content or text or graphics then the plate has to be changed again, which added to the extra cost. This is exactly the reason why digital printing has become so popular. Some of the advantages of personalized printing include less wastage, shorter turnaround time, accurate counts, and lower per unit costs. The most important aspect of digital printing is that it allows customization and this is due to the fact that it uses electronic patterns vis-à-vis physical templates. As a result, you can change the design instantly and this doesn’t involve any additional cost. It also enables cost-effective short-print runs.
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