Brochures are an excellent way to advertise your business, your services or your products. Any brochure that is advertising a product or a service has one singular aim – to make the buyer pick it up and read the content – which means that brochure designs must be original, unusual and eye-catching enough to entice the consumer to reach out for them. A brochure that is lying at a checkout counter always has other brochures to compete with, so what makes a successful brochure stand out from the crowd? What would make you pick out a particular brochure from a stack? If you think about that, you will realise that either the color attracted you in some way or the brochure looked “different” or it featured a product that caught your interest. The use of color is always important in brochure designs. Innovative ways to use colors and unusual combinations immediately catch the eye. For example, a single, flat, clean color balanced with blank spaces and an interesting font in a contrasting color is very striking, if you want to keep your brochure simple but dramatic.
Using painted brush strokes as a backdrop is also very effective, particularly if the background looks like canvas or an old piece of parchment. It can give the brochure a creative touch, making it look like a work of art, unusual and attractive – if your product fits this theme, of course. Adding a little glitter to a brochure can spice it up. Sparkle is always attractive on brochures introducing new products – like a magical manifestation in a shower of sparks! Gold and silver metallic inks lend a touch of class to brochures advertising high-end products. Combined with old-fashioned typography and artistic borders, your brochure will have luxury and refinement written all over it, and who can resist that? If your brochure contains photographs, ensure that they are top quality. Employ a professional photographer to take photographs of your products in unusual layouts. Similarly, graphics on your brochure should be creative, artistic and executed by a skilled hand. Printing and paper should be of the highest quality – inferiority has never attracted anyone. If you have studied various brochure designs, you will have noticed that the font is an important element of the overall design. It must be relevant to the subject matter; a formal script will not match a brochure advertising clothes for teenagers and a comic script will look foolish on brochures advertising elegant footwear.
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