When you talk about internet marketing, it doesn’t stop at marketing a particular merchandise but also encompasses the eliciting and making an immediate response to that specific product. If we talk about the traditional system of marketing, it is the promotion of goods and services. The main functions of marketing are to create, keep, and satisfy the consumer. So how do you establish customers in the first place? That’s where advertising and promotion comes in. The more ads you put out there promoting your product, the more probability of you bagging a customer. If you stay in a small town, and let’s say that city has a number of stores that sells the same goods, you will see that the store that has most ads out on the streets gets the most customers. In customary marketing term, that is called product placement and product recall. Now, this process works perfectly for a small town. But we’re not talking about a small town here, were talking about the internet. A place where thousands if not millions of companies are selling the same merchandise at any given time. So in that very competetive market, how can your company or product stand out and be noticed by a customer? That’s where attraction marketing comes in.
Know your target market There are two ways to go about marketing a product. You can either be a peddler or a marketer. A “peddler” is a person who pushes products and services to any person that is breathing hoping that anyone might be interested in it. On the other hand, a “marketer” markets themselves and market a solution to people who are already looking for what they have. Meaning, those who are already willing and eager to acquire that product to help them succeed.
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Tags: Marketing
