Green Frog

Archive for November, 2009

Nov
13

Value of a Business Card

Business card printing is considered to be one of the most vital printing requirements of a business or company. These small cards are given out to prospective clients. These advertising tools are responsible for the necessary first impression to make the business succeed. Of course, the elegant and professional-looking business cards are the ones preferred by clients, rather than the scruffy-looking ones. So in order to attain that graceful look, most businesses look for printing companies that offer high quality and effective services for a great output. With all of these said, it is now clear that getting the appropriate look would leave a lasting mark. Hence, it is of utmost importance to let your business card printer know the right image you want to project to your clients.

A Good Investment
Having an elegant-looking business card may be more costly than the conventional one, because of the use of high-quality paper and colors. This factor might be an issue to some businesses, especially those who are still struggling to rise. To resolve this, one must consider the great significance and long-term benefits of investing in good quality. With this in mind, it is obvious that one should be very careful in choosing the right design. All the proposed cards should then be studied and examined thoroughly before approving the final design.

First Impression Lasts
Before deciding on the final design, one must scrutinize everything that is written or can be seen in the card. It should communicate to the clients the vision of the company. It should make the right impression of the business. It should grab attention and should contain the pertinent details about the company. The brand name and logo must be printed on the card to maximize brand awareness and recall. What is important is that the overall image that the company wants to be projected is represented in the card and is successfully grasped by the readers.

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Nov
13

Advertising

With the financial sector is rocking and consumer spending is down many businesses become hyper-vigilant and tighten their belts. In most cases the first thing to get cut is marketing. Don’t make decisions based on panic — now is when your brand needs exposure the most.

Don’t pull a blanket over your business. Keeping your brand visible will keep it vital. A business that doesn’t promote it’s brand is like a lighthouse that doesn’t shine it’s light — it’s just standing still. Shine your light, get noticed, and guide consumers into your port. Smart marketing can be the difference between weathering the storm, or going down with the ship. The key word is “smart”. You already know that blogging, posting articles on social networking Sites are great ways to promote your brand. But, turbulent economic times like these can offer tremendous opportunities if you are able to invest in advertising. Diminished ad sales may give you leverage to negotiate attractive rates that stretch your marketing budget. If the economy is keeping the competition from advertising, now may be the perfect time for your brand to seize consumer mindshare. Be prudent. Plot your course to navigate the rough waters, and when seas are calm again, you could be riding a wave of success while your competition is still weighing anchors.

When developing your advertising, keep these tips in mind:

1) Don’t design by committee. The opinions of individuals who don’t understand your specific needs — or marketing, advertising and design in general — will only diminish your returns. Anyone can put together advertising that gets noticed, but it takes talent to design advertising that gets results, so work with a professional designer with proven experience.

2) Make sure that your advertising correlates with your brand’s visual identity. Over 70% of the impact of advertising on market share results from increasing brand awareness.

3) Create ads that focus on your target consumer rather than appeal to your personal taste. Many unsophisticated advertisers fall into this trap. Just because you’re a fan of helicopters doesn’t mean that a helicopter has to somehow be worked into the concept of your advertising. Concentrate on your consumers, and what will create emotional connections between them and your brand.

4) Communicate with simple, persuasive copy. You don’t have to squeeze as many features and benefits into the ad as possible. As the number of messages in an ad increase, recall decreases.

5) The more often a brand repeats a claim, the more likely consumers are to believe that the claim is true, especially if there is no evidence to the contrary. But, don’t make claims that are false, or that your brand can’t support.

6) Focus on frequency, not reach. Frequency typically generates greater returns than fewer ads to a broader audience. There are conditions that can necessitate the opposite approach, and a savvy brand strategist will know when that is, and be able to explain the practicalities and benefits of each strategy.

7) To increase brand awareness and equity, target consumers who are most likely to influence the remainder of the market, i.e. opinion leaders, early adopters or “hard core” users.

8) Business-to-business advertising doesn’t have to be stale and “by the numbers”. Business decision-makers are ruled as much by their emotions as other consumers. A recent study of buyers in ten corporations demonstrated that corporate buyers overwhelmingly rely on personal and emotional reasons over rational ones in their purchase choice.

9) Advertising in magazines and newspapers can create a relationship with the publications, alert you to editorial opportunities, and can sometimes impact your brand’s presence in articles.

10) The most effective ads combine a subtle emotional appeal with a practical benefit. You’re not just selling floor wax, you’re selling the beautiful home with beautiful floors that will make friends and neighbors jealous.

11) If the ad is designed so that consumers feel they’ve overheard something versus having been told about it, they will be less rigorous and defensive in their analysis of the message.

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Nov
12

Why You Should Advertise in a Recession

Hunting for Customers with Advertising

One traditional approach to advertising is to “hunt” for customers with our advertising. Here’s what that means: we have a product and/or service to sell and we are going to contact as many prospective customers as we can in the hope that when we contact some, they need or want our offer immediately.

Radio and television advertising fall in the category of hunting for customers. To be effectual, both of these related mediums require a sustained commitment and a significant budget. Why so?

By far, the majority of us now fast forward through television commercial messages. So we only see an advertiser’s message if we inadvertently forget to hit the >> button on the remote. If we do, it’s normally because we’re preoccupied with something other than the TV. Therefore, if we’re not watching, we probably miss this commercial as well. A television campaign must be run for a sustained period of time.

Radio is now a background noise to almost everyone. We have the programming on while we’re otherwise occupied. The easy, affordable availability of music and information we prefer without any commercial breaks is a reality. Therefore, a radio ad must be run hundreds or even thousands of times to effectively catch the attention of our audience.

At their best, radio and television still haven’t captured any revenue. Why not? The last time you heard a commercial message on TV or radio and thought to yourself “I should call them” what telephone number/address/website did they give? Can you remember right now with no memory aid? Probably not. There is something to be said for these mediums in gaining name recognition and establishing branding. This choice is a challenge for a fledgling organization on a shoestring budget.

The other advertising method of hunting for customers is direct mail. This is called “geo-targeted”. Very specific geographical areas are selected for a direct mail campaign. A variation of this is being market specific in your mailing. This is self explanatory.

Once again, our aim is to have our mail piece arrive just at a time when our audience is primed and ready to accept our offer; or will be soon.

This time, our contact information is in print, in their hand. Some innovative advertisers even attach a small magnet to the printed material so it can effortlessly be put on the refrigerator for future reference.

Using TV, radio and/or direct mail will yield opportunities to make your full presentation. That is true whether it’s done one on one, or as a shopping experience associated with a trip to a retail location. Advertising brought this prospect to us. Our marketing and sales skills must be able to “close” the deal with the potential customer.

Historically, the methods of advertising we’ve identified as “hunting for customers” yield a response of approximately 1%. This is normal and acceptable performance. Simply stated, for every 100 people our message reaches, 1 will afford us the opportunity to present our offer.

Then we apply a factor to the number of respondents. It is our closing ratio. If we are an excellent sales and marketing organization, we will typically close 6 out of 10 opportunities we are given to present our offer.

To keep the math simple, let’s say we reach 1000 people with our message. Our advertising campaign should have produced 10 responses. We can make 10 presentations; or our retail location has 10 new visitors from our advertising effort. When we close 6 of those, we have seen a 0.6% return on that effort. We should have made 6 sales while reaching 1,000 people.

There are more intricacies and nuances to the advertising mediums mentioned above, but these are the basics.

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Nov
12

Importance of a Good Name

When your scrolling down the page of any ads, what is the first thing that you see for each business? The name, right. A name can either make or break your business. Most small businesses have a simple name such as Johns Painting or Johns Food Stoer. Yes these businesses make money and yes they probably get plenty of customers but a name to many, says it all. If you can afford to take your car to an auto dealer to get it fixed, you probably would. Most of the time you have to settle with the local mechanic in town, because of money issues. Nothing is wrong with having a simple family named business but if you want your business to not just be a local small business, a professional name is very important. Some people such as myself, see businesses with professional names, more reliable and better quality than the rest. It shows that they not only can do the job better but that they may have better knowledge of how a business should operate. Maybe they believe the quality, will be better or maybe the service they get will be better, just because of the professionalism in the company name.

Think of your company name not only as a name but a trademark. Make your name stand out above the rest. Maybe have a jingle that you can use with it. Anything that you can do to make your name stand out from your competition. Use a name that has what your company does in it. For example if you were starting a landscaping company and you wanted your name to be All Around, make it All Around Landscaping. That way your customer doesn’t just see All Around and start questioning what it is that you do. If you become bigger and get incorporated, put an inc. or a llc. at the end of your name, so it stands out that much further from everyone elses.

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Nov
11

Benefits of Investing in a HD LED Sign

An outdoor LED sign is a very powerful advertising medium. Thousands of people can come across the ads on LED displays when placed along high traffic avenues and other populated locations. What’s even better with this form of advertisement is it is found by customers, rather than the other way around. All that’s needed is for the sign to be attention-grabbing – an effortless feat for high definition (HD) LED billboards.

HD LED billboards boast crystal clear resolution for high quality display of photos, full motion animations, and videos. They emit vibrant colors, with some units reaching up to 281 trillion colors. In some screens, the user may adjust the brightness in more than 30 settings to meet the luminance requirement in their location. And with a frame rate of 60fps, audiences will perceive no lags and jerky images despite playing fast motions in videos. Using these LED displays is like placing TV sets on city streets; people just can’t help but watch what it has to offer. Content creation is also not a problem with an HD outdoor LED sign. Most units come with complimentary software, which allows fast design of text messages, photo animations and more. The software may also allow immediate update of contents, as well as scheduled changes in content as defined by the user.

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Nov
11

Printed Tape to Promote Your Business

With all the modern technology that is widely available in today’s world, there are literally hundreds of ways to advertise a product, business or service. With everyone competing to be the one using the most up to date trends and technologies, it can be forgotten that the simple, old – fashioned methods of advertising can sometimes be the most effective.

One method of advertising that is over – looked but has a lot of potential, is using printed tape. It may not be something that would normally spring to mind but as it can be used for many different things, it can be a good way to get your message across.

People always love free gifts so giving stuff out can be a very effective way of advertising. However, the problem with this is that it can be expensive and not many companies can afford to give out hundreds of free things. Printed tape can be a very inexpensive thing to produce, especially if done in bulk. As well as this, it’s different to the traditional pens, keyrings and note pads that people normally get given. Distributing free samples of tape means that every time someone goes to use it or even just sees it around the house, they are going to be reminded of the company which means they’re more likely to phone you if they require your services.

Printed tape can also be used as a decoration to help promote your business. For example if you have a stall at a fair or want to decorate your shop, you can do so with the tape. Having your company logo and contact details on it means that people are going to get used to seeing and recognising it, which again, means that they’re more likely to phone you if they need you.

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Nov
10

Top Reasons to Green Print

There is no reason to not to print green. Green printing offers printing service that does not harm our planet and our pockets too. Green printing in itself is a revolution which has grown with technology and has now become the best solution. It is not regarded as the cheapest printing solution when compared to conventional printing. Here are a few reasons that can force you to go in for green printing;

Economical

At the beginning it may seem to be a high priced investment, but in the long run green printing yield better cost saving than conventional printers. But apart from this these days green printer providers come with competitive prices too. This makes it a well sought after option to conventional printers.

Results

These printers deliver results that are fabulous. There is perfect quality and value for money with eco friendly business manners. Recycled papers do produce great quality. The soy or vegetable inks give birth to colors that are so vibrant and wide. Therefore shift to a colorful printing experience.

Easy

It is so easy to make a shift. Instead of ordering a traditional printer you just need to order a green printer. That is just that to it. They are just another type of printers. Just a quick shift in purchase model will do. And everything else fall in place.

Save our planet

This is the easiest way to show that you are responsible. Eco friendliness is the next big thing. It benefits are enormous. Your printed paper will tell others that you care for the planet that you live in and you are forever grateful to it.

Customers’ appreciation

Your internal customer’s morale boosts up thereby the creamy layer is attracted and stays with you. And your external customers will respect you for the social and environmentally positive attitude you have. Your printing ways may just be another way of conveying your obligation to sustainability.

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Nov
10

Why is Digital Signage So Challenging

It seems simple, you buy either a plasma or LCD television, take it to the office plug it in and away you go. This is fine for home, but this is were the similarities end. But dynamic signage in the business environment is exponentially more complicated for a number of reasons.

The Content Strategy has to be tackled right from the beginning, so all content has to be unique and with new, fresh content.

Content needs throughout the network or business will vary, as you can appreciate the difference in content created for a 32″ display in landscape orientation is totally different to content for a 42″ display in portrait orientation. The larger the digital network the greater the requirement for engaging content.

Different business disciplines are in use, some think dynamic signage is an IT related project on the other hand it could be labelled as a marketing project, so all the relevant departments have to create a super team to create the ultimate in content.

Dynamic Signage Connectivity, wired or wireless? This is how all the screens in the network are to be connected, one of the most popular ways to connect the screens is to create a hard wired system, similar to a Local Area Network for computers. The screens are all connected with Category 5e cables and have access to the Internet. Others can use wireless connectivity via WIFI wireless connections.

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Nov
7

Importance of a Business Card

Sorry, I do not seem to have any of my business cards with me… and that closes another door for you to promote your business.

If you happen to always find yourself frantically patting your pockets and seem to habitually lose track of these marketing tools every time you need them, you, my friend, are totally losing your golden opportunity – the opportunity to make money!

Your business card, wherever you have them printed, on online or traditional printing company, is your very first marketing tool that can help you open doors to a lot of business opportunities. More than any of your other marketing tools in your arsenal, your cards pave the way to a very successful business. Without them, your target clients lose the very thing that can remind them why they should engage in business with you.

Forgetting to have any with you is the biggest no-no in business. In fact, it is the worst faux pas you can ever make when in business. It is a mistake with very significant consequences. Every time somebody asks for one and you sheepishly reply that you do not have one with you, you have already missing a golden opportunity to boost the growth of your business. You are missing an honest-to-goodness invitation to increase your sales.

Having someone ask for you for one is an outright expression of confidence from the person you are talking with. It is one of the best compliments for you and your business. Not being able to produce it therefore at a very critical time is not only embarrassing for you, but it puts the person who’s asking for it in a very offensive position that might very well put you in a bad light. It would just mean one thing – you do not have the professionalism to be in the business.

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Nov
7

Custom Bumper Stickers

People use bumper stickers for many different reasons. Oftentimes they apply them to show their support for a local sports team or for a political candidate or for, well, just about anything. But have you ever seen a bumper sticker that advertises a business? Of course, you have…and there’s a reason for that.

Think about it. You’re stuck in traffic drinking your morning coffee and you notice that the car in front of you has an impressive-looking custom bumper-sticker with a company logo printed on it. Depending on the company, you might be tempted to look into their business, possibly even buy something from them-all because of a bumper-sticker.

What we just described in the previous paragraph isn’t fiction, in fact, it happens every day. People see a commercial or a sign or even a bumper sticker and they naturally become curious. It sticks in their head, even it they’re not conscious of it. That is the power of advertising.

So, why should you buy a custom bumper sticker? Well, as we mentioned, it is an effective form or advertising. Believe it or not, companies that use bumper-stickers have recorded increases in sales and revenue soon after.

Bumper stickers are also cheap, so cheap most companies simply give them away for free. And if there’s something most salespeople know about human nature it is that people don’t waste things they get for free. No, more often than not when a business gives away free bumper-stickers, the customer will apply them to his or her vehicle.

This in turn, creates free advertising for the company and may help with word of mouth sales. Think about it. If someone asks your customer about the bumper sticker, he or she will tell them all about your store. And all you had to do was give away a bumper-sticker.

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