If you want to dominate your online market, there are a few things you are going to need to do on a consistent basis. While it is true that you can have a great Marketing and Sales system in place that requires little involvement of you, truly dominating your online market is going to require some hands on work.

1) Content: This is so important it’s ridiculous. I don’t care what industry, market or line of work you’re in, if you want good rankings and quality traffic to your business, you need to produce good quality content. I spent some time over the weekend with a friend of mine in the insurance business. We got to talking about manufacturing leads, driving traffic and all the other good stuff I love to talk about. I took a look at his site and immediately saw a few mistakes. The first being content. Look, nobody cares how nice your office, how long the company has been around, what part of town your located, etc. You know what people want? They want FREE content that they can actually use. Now, the better the content, the more information you should get. In the case of my insurance buddy, why not give out the 10 most commonly asked questions about buying Health insurance, or the 10 most common questions that SHOULD be asked. Or, a report on how new Government guidelines can and will effect your insurance policies. I have no idea what it is for your business, but what ever it is, make it relevant to your industry and make it so that it helps people make a decision to buy. When you have given them enough information to buy, they will buy from you.

2) SPECIFIC Keywords: Keywords are great, but specific keywords are even better. Some call these long tailed keywords. Get creative with this. Add words like “how to” or “did you know” maybe “you’ll never believe.” Again, whatever it is, make it as specific and as relevant to you and your business as possible. You may get more traffic with the broad keyword, but it won’t turn into more revenue for you. So what do you want, a lot of traffic or a lot of money?

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Tags: Advertising, Online, Tips

This entry was posted on Monday, November 23rd, 2009 at 11:50 pm and is filed under Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.