Green Frog

Archive for November 3rd, 2009

Nov
3

Steps to Ensure Your Digital Signage System is a Success

With the technology march on, the advancements are almost unbelievable, who would have thought 6 years ago we would be able to surf the internet on our mobile phones? Here are 5 simple steps to ensure your solution is a success.

Digital signage is all about engaging with customers, we engage with customers when we text, email and join on-line communities. Now you will be able to take this technology to the next level.

SMS.

Do you know anyone who does not own a mobile phone? I bet the answer is a resounding NO! As a result of most people carrying a mobile or cell phone every where they go, this allows small businesses to use SMS messaging to communicate and engage with potential customers.

A good example would be if you were in a restaurant waiting for someone and the digital signage owner presents a trivia game that is SMS or text based, so that you can play it on your mobile phone, the customer can win prizes at the restaurant, this builds a sound relationship as the customer appreciates the good will and enjoys the experience, as the perceived waiting time is reduced.

Mobile Email.

With the use of mobile and smart phones being configured to accept emails, this is another excellent way to engage with potential customers. One of the easiest and most successful methods of engaging with customers is to display, “Want to join in? Just email us now at (email address), once the customer sends the email the digital signage company can then send them offers that are appropriate, this is what I did and I receive an email every month with a new menu for a particular Spanish restaurant in the UK with discounts on specific days, guess what? I use it almost every month!

On-line Communities.

With these on-line communities growing on a daily basis, the likes of Twitter, Bebo and Facebook have hundreds of thousands if not millions of members that could be interested in your product or service.

For example a restaurant if targeting families, could discuss baby feeding and then members of the group would know they can go for a meal without worrying if other customers are going to disapprove of them feeding their child whilst dinning.

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For More Information on Miami Marketing Agency and Miami Marketing:http://www.greenfrogadvertising.com

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Nov
3

Which Type of Advertising Works Best?

One of the greatest problems businesses have is knowing which type of advertising works best. There are many thoughts and theories on this subject but a recent study has found that the simple text ad is still the most effective. It was found, that after surveying fourteen thousand web users 25% of those people clicked on a text ad more often than any other type.

Many companies and entrepreneurs already use text ads and have found them very effective. Many sources are available to assist in the writing and placing of ads and the major search engines can often help improve the wording of your ads. There are various means and cost factors available to accomplish this advertising style and those are where your personal preference and ability is involved.

With all the advancements and popularity of social media isn’t it surprising that the tried and true methods in advertising are still effective. Even with the all electronic equipment and devices people use, including super cell phones and video games, the written word is still the most trusted. So never ignore any type of advertising, you don’t know which one will work for you.

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For More Information on Miami Marketing Agency and Miami Marketing:http://www.greenfrogadvertising.com

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