Green Frog

Archive for October, 2009

Oct
16

Brochure Printing

If you run a small business and are launching an advertising campaign using brochure printing, you will no doubt be worried about the costs. Of course, you will also be wondering how to lower these costs. It’s easy to find incredible prices for both brochure design and printing services, however, there are many things to consider that will influence the cost.

What size should the brochures be?

One of the first things people ask themselves is “What size brochures do I want?”.This option is extremely important depending on your chosen distribution method. If you will be mass mailing your brochures, having a brochure that is larger than standard letter size can cost considerably more to mail, however, it will stand out above all of the other mail in the mailbox the day it is received. Additionally, the number of pages (or folds) you use in your brochure along with the grade of paper, can determine your postage rates. The safest bet is to try and choose a standard size that is small enough to keep costs low while still being large enough to attract attention from your target audience in your chosen display setting. The most highly used sizes are 8.5×11 Trifold Brochures and 11×17 Trifold Brochures.

Stick to a regular shape

Although many people like quirky advertising and it may be tempting to use a non-standard shape for your brochures this can drastically increase the price. For example, a home insurance company may well want to use a house-shaped brochure to advertise their services, but since this shape will have to be custom made by the printer, it will almost certainly cost more. Just because the brochures are rectangular doesn’t mean that they have to be boring. You can find other ways to spice them up.

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Oct
16

Designing Custom Greeting Cards

These tips should help you a lot in lessening the time needed to create print greeting cards.

Just read on below and see how you can do this for yourself.

1. Use multiple images as a foundation – The first thing you ought to know about designing custom greeting cards is that one image does not cut it. It is always a good idea to have multiple images as the candidates for the cover position of the greeting card. Hainge lots of pictures give you plenty of options to choose from just in case people’s reactions to the first ones are bad. Before starting with the design, do not forget to look for as many other options for the cover as possible.

2. Always enhance your images – You should also take note that all your images must be enhanced. In this digital world, there is no excuse NOT to improve your images. Images that are enhanced are usually better looking and they have that subtle feeling of high quality that non-enhanced images do not have.

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Oct
15

Sense of New Media

By now, most advertisers have figured out that all of the “new media” is still subject to the same old disciplines. The internet is a tremendous marketing tool, but as we learned with newspaper, TV, and radio, it only works when it is part of a marketing strategy that has the main goal of bringing in business.

If you plan on using any new media, you still need to follow some basic rules. Attracting attention, appealing to the consumer’s self-interest, and building a positive brand image is always a winning formula. And just as you did with print, TV and radio, you’ll need to integrate your message across any new media you use. Simply put, say the same thing everywhere.

New media and the web in particular have forever altered how consumers shop. You’re missing a tremendous opportunity if not on-line. To give you an idea of how the web has changed consumer behavior, consider the following:
- 74% of all adults are online everyday
- Searching for information & communicating are the top reasons why people are online
- In December 2008, Google reported over 2 billion searches each day
- 35% of adults actively participate in “social networking”
- 37% of all adults report getting most of their news online
- 29% report their ONLY source of news is from online providers

Unlike traditional mediums that tend to move like a tortoise, the web changes by the minute. Right now, the major search engines are becoming video players. Sporting events, concerts, movies and your favorite program can be viewed virtually anywhere, at any time. All this is very exciting yet challenging for marketers. Exciting in that we can communicate and do business with customers 24/7. Challenging due to the fact that consumers are in control.

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Oct
15

Importance of a Business Signage

No matter what kind of small business you run you need customers. You need a cost effective way to bring more people into your business. Without customers you have no business. That’s the bottom line. As a new small business owner you probably don’t have a lot of money to spend on trial and error. You need an effective yet affordable way to attract customers to your business.

That is where business signage comes in. Research has proven that placing just one on-premise sign in front of your business can help increase your sales by up to 30%. A 30% increase is a big deal when you are first starting out. A business sign such as a sidewalk sign has the ability to get the customers attention right at the point of impact.

The point of impact is at the very moment they are walking or driving past your business. When you catch someone at that moment you have the chance to entice them to stop on impulse. When someone stops on impulse they almost always spend more money then they normally would. Most business can’t survive without impulse buyers. If you advertise a great deal on your sign you will attract impulse buyers.

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Oct
14

Facebook For Advertising

A lot of people online want to know how to use Facebook for marketing and advertising. Facebook is one of the most popular social networking sites with over 250 million users who actively use it. Stats show that an average user on Facebook has nearly 125 buddies. Even though there are other competitive social networking sites, Facebook strives to have its own loyal users all over the world. Since there is so much traffic on this website, a lot can be done to make use of it to earn income. Hence, Facebook stands to be one of the best platforms to not only market but also to sell the products and generate good income.

In order to use Facebook for marketing and advertising to earn income, one should make sure that he or she has a good and an active profile that will be only used to market products and nothing else. Hence, it is advisable to make use of a new profile rather than using your regular Facebook profile. One of the most preferred ways of advertising any product on Facebook is to run ads. These ads can be used to target relevant users by age, education and geographic location. However, these ads do not come for cheap.

This is a known tendency that people usually buy from those people whom they now. Hence it is very important to market your products properly. The key is providing the users with the products and services on Facebook by marketing and advertising. This way you can earn when ads show up on Facebook or when there is sale of any products or services. One of the best ways to promote any products online is through affiliate marketing. The online merchants may ask people who own websites or blog to advertise or promote his products. After this, the person who has a blog or a website places an ad about the products and services offered by the online merchant. If there is any sale, the blog or website owner gets commission.

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Oct
14

Folder Printing

One has to say that folders are great creation to sketch your business identity. They are not only flexible but also invigorate products to catch your eyes. They are profitable marketing tool to provide your business a competitive edge in a more professional and delicate manner. They create a unique sense of gravity, compatibility and sensation in the consciousness of the user.

They can be exercised for many purposes. You can use them for fund rasing, presentation, expression, demonstration, marketing, promotion and so on. Cost wise, they are not very expensive products. All you have to do is find a cheap printing company so that you can be able to achieve your targets successfully.

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Oct
13

Success With a Well-Designed Business Card

In the era of aggressive competitive environment, marketers use all forms of promotion. Entrepreneurs deploy the subtle as well as overt forms of promotion to market their products. The businesspersons also have to devise various strategies to allure potential clients for the purpose of strategic alliances, contracts and agreements. Effective and professional presentation of a marketer is one of the techniques to allure the customers. Business cards are one of the forms of presentations. A card mirrors the image of an organization and represents its nature and values. Therefore, effective designing of a card is essential to promote the business.

A designer should take into account various factors while designing a card. A business card design requires creativity and imagination of a designer. You should create a card in such a way so that it appears professional and reflects the true value or vision of a company. One should keep a standard size of the card. One should deploy attractive colors and shades in the card.

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Oct
13

Selling Your Product Out in the Open

Out of many forms of advertising out there, the majority and highest visibility of them is outdoor advertising. If you were in a big city such as New York and you took a look around, you would city advertisements on the sides of buses, buildings and benches. You can find them anywhere including giant televisions on main strips of road with heavy traffic.

Even though you have high exposure with your ads because of how large they can be, they are often common and people have become accustomed to them. People would most likely ignore the ad because they are just so used to running in to them everywhere. Out in the open advertising can be one of the less chosen ones, but people still do choose it. Have a clear message and make sure the ad is clean so people can understand it.

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Oct
13

Green Printing

Nowadays people are more environmentally conscious. They are keen to protect the earth from the damage that mankind has done. Companies have realized the need for running responsible business. They prove not only economical but deliver noticeable results. Companies have reported that being green results in huge cost savings. Green printing is resorted to reduce carbon footprint on Earth. It is high time that human beings started behaving kind towards Mother Earth. There are several ways to achieve this.

Inks:

Traditionally petroleum based inks were used in printing process. Green printing preaches the use of vegetable-based or soy inks to replace petroleum based inks. Soy inks are created by refining soybean oil. Then the refined oil is combined with resins, waxes and pigments to obtain the desired consistency and color. This oil demands less pigments to provide the desired colors. Therefore it is less harmful. It is also clearer that the petroleum-based oils. These inks are removable from paper.

Paper:

Going green can be made easy by using Eco-friendly paper. These papers are 100% recyclable. Another advantage of these Eco-friendly papers are that they are not processed with chlorine. Recycling requires an amount of unused pulp. Therefore pulps from farms that have sustainable trees are used for this purpose. This constricts the usage of pulps from old growth forests and thereby being Eco-friendly. Three are tree-free papers available in the market. The papers of this kind are made from plan waste such as, banana, coconut and papaya trees. There are papers made from natural chalk. They are called as stone/rock papers.

Power:

Green printing needs power like any other printing facility. But they might not necessarily need the same type of energy as required by the traditional printing. Most of them run on wind power. This reduces the negative impact made on the environment in huge folds. Many companies are concerned about their carbon footprint. CO2 is produced in excess amounts when paper is recycled. It is an astonishing fact that 4 trees are cut for the production of recycled paper that weighs a ton. Therefore this is a vital area that many green companies target. They opt for recycled paper and reduce carbon footprint.

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Oct
13

Advertising Companies Do You Need One?

As your business grows, so will your need to provide more advertising for your company. The costs increase and the time it takes to actually get all of the advertising done, can be very time consuming. With all of the advertising companies out there, your efforts will not have to be wasted any longer.

There are multiple advertising companies that you can choose from and your needs can vary depending on how large your target market is. Each company has multiple specialists that cover the field of advertising and their skills range from local to national to international niches.

Do checks on the company that you hire and make sure that they fit your budget range. When it comes right down to it, you have to trust the advertising company to do its job and get it done effectively. Let their creativity flow and do not put any, if at all, restraints on them. That could restrict their “blood flow to the brain”. If they are not allowed to think outside the box, then you might not be getting your monies worth.

When you hand over the amount of money that you are willing to spend on advertising, the trust that you put in to the company should pull through. This is all depending on that the company has been in the game for awhile and has a grip on the markets that they are targeting.

If your business is small and you decide to go with local advertising, picking a small advertising company could not only save you money, but have added benefits as well. The company could have ties with the local market, shops and to people of general interest (that are high up or respected in the community). They could know the ins and outs of what makes your local community tick, or they might have a special niche that makes them unique to advertising in a certain field (as in, they have more experience than others or are the only ones that advertise in that field).

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