Ads take time to create and cost money to run. When they don’t work you’re wasting both your time and your money…two of the most valuable assets of any Small Business Owner. Make sure you avoid these seven costly mistakes in all your future advertising to drastically improve your chances of success.
1. No headline or a poor headline.
By far the most common and deadliest mistake. Most people are scanning [when reading a magazine, newspaper or surfing online] for something relevant to them. The question you must answer is… “What’s in it for me?”
Do this by making the biggest promise that you’re product or service can legitimately do for your customers. Or, by telling them how you can solve one of their biggest problems.
2. No deadline
This can be time related e.g. offer expires at 5pm on 17/11/09 [aim to make time deadlines short or they lose their power...ideally less than 2 weeks.] You can also use the numbers as a limiting factor e.g this offer is only valid to the first 100 customers to respond.
3. No Guarantee.
It is essential for all small businesses to offer a guarantee. It helps to build confidence and trust in your offer. It doesn’t have to be a money-back guarantee…although if you can offer this it is very strong.
4. No testimonials.
Consumers are becoming more and more skeptical about the claims made in advertising. Use a testimonial from one of your satisfied customers to help build trust in you and your offer. Remember, anything someone else says about you is infinitely more powerful and believable than anything you can say about yourself. Include a name, town and picture. Ask permission to use it in your advertising. Collect testimonials from all your happy customers. Change them every 6 months.
For More Information on Miami Marketing Agency and Miami Marketing:http://www.greenfrogadvertising.com
Tags: Advertising
