Digital Printing has come a long way from what it used to be. In years gone past you would expect bad quality, low resolution, uneven gradients and so forth from digital. However, latest advancements means that it is well on the up! The most recent digital machines are capable of results nearing traditional Litho print.
So whats the main advantaged to digital printing?
-In a world that phone numbers and email addresses change almost on a yearly basis, for small customers who cannot afford to put print products in the bin, it enables them to only order what they need and no more. The extremely low set-up costs of digital printing means its as cost effective to order 1 copy as it is to order 500.
-This one is still evolving but is getting there slowly but surely. Variable data Printing. This means that you can send out Leaflets or Flyers out to customers addresses and have there personal name on it without having to manually change it You could also go as far as to change an image on each leaflet relating to the specific industry of the client.
-Faster Turnaround times. In an on-demand era, but digital is a must for any print company. As previously mentioned, due to the low setup costs digital printing is on demand. Its as easy as pressing print on your printer at home. Most orders placed before noon for digital products can be dispatched the same day.
-Digital is environmentally friendly. No more needs to be said here…
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