“Local website developers often provide slots for business ad links used by local businesses.” Says an internet marketer who provides a news service to a community where news is lacking. “The blog provides an informative venue to share my opinions, the news, and other pertinent information required by the community, and I’ve found it means advertizing options for local businesses that are not online.”
But… How would you drive traffic to a local Main Street Business from a newsy blog online?
Maximize Keyword Seachability —
By making keyword searches for the name of the community plus the specific service a high priority on the blog, local folks find they can locate the offline business through ads on my website. More and more people begin to search Google before they hit the local phone book.
Text Ad Options Online —
I offer short text ads directed to a one page “ad” on my website to promote the local business if they don’t have a website. It doesn’t take long to put up a page, having a page available on my site encourages them to keep buying ads with me, and I get the benefit of more pages on my site, all relevant to my blog.
Inspired Local Blog Posts —
Local business events inspire news stories, local promotions and personal references to people who live in the community. The more their names are in print on my website, the more they look to see what I’m writing. I try to focus on events with people involved than on people, to alleviate liability issues, but I really up the scale of events when I write about them online, because the local economy benefits from tourist traffic too.
For More Information on Miami Marketing Agency and Miami Marketing:http://www.greenfrogadvertising.com
