Green Frog

Archive for October 23rd, 2009

Oct
23

Brochure Graphic Design Techniques

Do you need great ideas for the graphic design of your brochures? Well, in my experience in brochure printing, I have seen five great graphic design techniques that always work and have never failed to attract people.

For the benefit of other would be designers out there, I will share these great techniques to design and print brochures.

Let us start with my favorite and the most effective, the attention seeker design.

1. The attention seeker design — This type of design is basically the technique that uses questions. For example, a brochure that has the words “Are you depressed?” on its cover is an attention seeker design. It asks people about its issues to attract attention. It is a simple and very powerful technique that does target the particular readers you want quickly. It is perfect for brochures that are part of awareness campaigns where you want to target specific people to give information to.

2. The poster brochure — this is a more visual design technique. This type of graphic design belittles text in favor of a compelling and well-designed cover. For example, a brochure about child exploitation may have a very powerful picture of children being forced to work in the streets. The picture alone, compelling as it is should be enough for people to pick up the brochure. The only problem though with this technique is that you have to be good at taking or creating images and photographs.

3. The classic corporate — The classic corporate design is the mainstay of post public relations and client relations color brochures. This design involves clean and crisp lines, simple colors and the judicious use of the company logo. While this may seem boring, it is actually the style that is most in use today. It is a safe mode of designing that should always be part of your retinue of design proposals.

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For More Information on Miami Marketing Agency and Miami Marketing Firm:http://www.greenfrogadvertising.com

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Oct
23

Why Digital Printing Option is Best

As technology improves and newer and better ways of printing become available, advertising becomes more competitive and advanced. One of the more popular ways of advertising, custom labels and stickers have definitely benefited from the digital printing facility.

Label and sticker printing using digital printing machines has become fairly common nowadays. Today, digital printing has improved quality, time, and lessened the effort and investment. For less, you get more value. Today, all types of companies and businesses are choosing digital printing for their custom labels and stickers and that’s just one reason why you should try it too. The actually benefit from this means goes far beyond the dollar. Since today advertising budgets have become less thanks to effective and superior quality printing techniques, it’s time you forgot about the traditional printing methods and considered digital printing!

Here are some of the top reasons why you should choose digital printing for your custom labels and stickers printing.

1. It lowers the initial costs and doesn’t require use of plates. That means that digital printing is quicker and has a shorter turnaround time.

2. You can print shorter runs and save on your marketing materials (if it’s a limited time product offer etc). You can save money by cutting down on unnecessary expenditure, besides reducing wastage.

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For More Information on Miami Marketing Agency and Miami Marketing Firm: http://www.greenfrogadvertising.com

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