You don’t have to have big bucks to get hefty results. You do need to invest your advertising dollars wisely. That means using smaller ads and placing them with precision. Concentrate Your Efforts. Advertising on a shoestring requires lots of creativity. Figure out what publication your potential clients or customers are most likely to read. Run your ads there. Don’t dilute the effectiveness of your campaign by haphazardly running ads in many places.
Repetition. Repetition. Repetition. Your ad should appear regularly. It is not enough to run it once, or merely run it from time to time. Commit to a steady schedule. It will pay off. Hurry. Hurry. Step Right Up. Pay careful attention to your headline. A headline gives news, suggests benefits or piques curiosity. Put your thinking cap on and start brainstorming, don’t not use the name of the company in your headline. It works in tandem with your headline even though it is generally at the bottom of your ad.
Commanding Headlines. A great headline will capture your audience’s attention when it is set in a typeface that is easy-to-read. A slightly unusual, bold typeface works well because it catches your reader’s eyes.

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