If you run a small business and are launching an advertising campaign using brochure printing, you will no doubt be worried about the costs. Of course, you will also be wondering how to lower these costs. It’s easy to find incredible prices for both brochure design and printing services, however, there are many things to consider that will influence the cost.
What size should the brochures be?
One of the first things people ask themselves is “What size brochures do I want?”.This option is extremely important depending on your chosen distribution method. If you will be mass mailing your brochures, having a brochure that is larger than standard letter size can cost considerably more to mail, however, it will stand out above all of the other mail in the mailbox the day it is received. Additionally, the number of pages (or folds) you use in your brochure along with the grade of paper, can determine your postage rates. The safest bet is to try and choose a standard size that is small enough to keep costs low while still being large enough to attract attention from your target audience in your chosen display setting. The most highly used sizes are 8.5×11 Trifold Brochures and 11×17 Trifold Brochures.
Stick to a regular shape
Although many people like quirky advertising and it may be tempting to use a non-standard shape for your brochures this can drastically increase the price. For example, a home insurance company may well want to use a house-shaped brochure to advertise their services, but since this shape will have to be custom made by the printer, it will almost certainly cost more. Just because the brochures are rectangular doesn’t mean that they have to be boring. You can find other ways to spice them up.
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