Green Frog

Archive for October 7th, 2009

Oct
7

Advertising Tips

One of the first rules to be aware of is repeat exposure. It is a well-established fact that it takes between five to seven viewings of an advert before a consumer takes it in, reads it, and acts upon it. Fewer than 5 appearances and your advert will quickly be forgotten. If you’ve paid a huge sum of money for a full-page advertisement in your local paper, having it line the hamster’s cage isn’t really going to do your business much good.

On this basis, it is plain to see that it is not necessarily size and quality that matters, but frequency. Clearly, there is a balance between the two, but it is often of more benefit to focus on getting your advert out there as often as possible rather than going all out for a single one-off assault. This also means that you will need to consider other ways of getting your business name out into the world for people to see and take on board. How you achieve this will partly depend upon your business, but rather than spending a fortune on a large-scale glossy advert, think about other offline advertising methods available to your business which cost relatively less, that you can do more often.

For example, in addition to small newspaper adverts, have you thought about sponsoring the local schools’ productions? For a relatively small donation you may be able to ensure that your business name and details are printed inside every single program handed to parents of children at the school. It is often unlikely that these programs will line hamster cages or be used in the next paper-mache adventure – and if the parents in question have little darlings taking part in the production, you can be sure that the program will be kept very safe and admired regularly. This is a simple way to generate good exposure, and by sponsoring a school, you create a very positive brand image too.

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Oct
7

Business Advertising

Advertising a new business is of utmost importance. Just don’t think you will have to pay an arm and a leg to do it. So, before you are sold on buying time for a TV commercial or purchasing air time on the radio, think of other options. You want to get as close as possible to your possible customers, especially if what you have is a small business. So things that will put you and people that you hire out in public is the most effective.

You need to define what you are after with your advertising. You should really focus on some name recognition before anything else. People need to just know your name and what you provide before anything else. You won’t do well putting out printed coupons if no one knows your name.

Make a point of reaching out to others in business nearby. You will be happy to get a discount from them, and happy to give them some discounted business as well. The more business that you do the more you will get. It will cause a sort of fanning out of word of mouth recognition. That makes the discounted business worth it because it will lead to more.

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Oct
7

Saying the Right Thing at the Right Time

Currently the most common type of printed brochure is the “trifold.” Sometimes, it is referred to as the 6 panel design. With this type of brochure, you can create a “template” at home by taking a normal sheet of printer paper (8.5 x 11), and folding it into thirds (or folding twice). This creates six panels. If your company or organization decided to design its own brochure, there are a few design elements or guidelines to keep in mind as you go through the process:

• You should always address your customer, as they are the reader. You can do this by writing in the second person, which is as simple as using the word “you.” For example, you will find your brochure to be most effective if you use wording like “we are here to serve you” or “your security is vital to your family’s happiness.” Write like the customer is sitting right in front of you.

• Do not fill your brochure with abbreviations, jargon, or acronyms. Always assume your reader is a novice in whatever topic you are writing about to ensure you get your point across clearly. This would even apply if you are sending your brochure to others in the industry. Your reader might not understand jargon despite their industry.

• Group up items logically. Use bullets, lists, numbers, headings, and subheadings to organize your information logically and in an easy-to-read fashion.

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Oct
7

Good Information Brochure

Using brochures, of course is a good and ideal way to disseminate important chunks of information to a mass audience. However, what most brochure templates fail to do is to effectively guide you in presenting that information in a good way.

You will only know where to put things, but not really how to maximize the impact of each element for an information brochure. Well, do not worry though since we will share with you here how a true information brochure works.

Just take note of the following tips. Your brochure layout should come out good and effective enough for printing.

• The engaging cover premise – All good information brochures have an engaging cover premise. It is basically a promise of good and useful information that is inferred to readers. A taste, a tempting line or title should pull people in to reading the brochure.

This of course will vary from topic to topic, but the usual statements that you should use in the cover should be about what people can gain in reading the brochure. How will they benefit from it? Will they be smarter, safer or better? Integrate that idea into the title and you will have a good enough cover to get readers to read your color brochures.

• An organized content structure – Also, your marketing material should always have an organized content structure. This basically means that the brochure should have a logical flow of concepts and arguments that people can follow.

Usually, this flow is divided into different brochure text sections so that people can slowly digest things topic per topic. Without this logical flow, people can get lost as they read random chunks of information. A good and informative brochure should maintain this logical coherence to get its message through effectively.

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Oct
7

Advertising Tips

Product promotion would be of no benefit if the aim was none other but influence the desire of the customer to utilize a particular commodity. To succeed in business promotion the message relayed to the target audience must be persuasive, reliable and powerful. It should emphases that your products have value so as to facilitate the building of trust and developing a healthy business relationship with your customers.

Effective advertisement in the newspapers and magazines needs to have high imagery, catchy and positive headlines that communicate the benefits of the product. Where necessary they should also have pictures which are large and related to the product. The pictures should get customers attention and hence should be seen before the words. Use of colours where appropriate is advisable so as to make the advert more alluring and interesting.

Another media of advertising is through the radio especially because it is affordable to small businesses. Radio presenters create a personal touch with the listeners as their talks are directed along their fans taste. Adverts on radio should be kept simple and as short as possible to avoid distortion. This is mainly because ambiguous advertisements may produce a negative effect on the business image.

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